Case Study | Hugo Boss

Fragrance stories for Procter & Gamble’s Hugo Boss Woman and Hugo Boss Man

Hugo Boss Woman
Procter & Gamble asked us to translate their research data into film and beautiful images with music and dialogue.

We created the characters and script and were involved right from stage one.

WATCH THE BEHIND THE SCENES PICTURES HERE:

Creative Director Steve in action

Hugo Boss Man
For the Hugo Boss Man fragrance clip, we created a sensual story between our hero and the female lead.

We translated the client’s research and character attributes for the Hugo Boss Man with beautiful close ups and intimate scenes filmed in an outstanding location, then we finally narrated the work with original music composed by our Grammy Award winning composer.

WATCH THE BEHIND THE SCENES PICTURES HERE:

Projects

Hugo Boss Woman
Video clip and photo shooting

Hugo Boss Man
Video Clip

Product
Hugo Boss fragrances

Client
Procter & Gamble
Hugo Boss